Social media keeps Teens informed.

Since teenagers are using social media sites so frequently and at such a young age they are more informed on various issues from news in different countries to the new apps for cell phones or innovative devices to hit the markets. My son can tell me what is new on the cell phone market and what is going to be introduced in the near future. My daughter on the other hand who is more involved in the graphics available on software programs can tell me what they can be used for.

With this in mind marketing firms can use this to their advantage. They know who their target markets are and where they can reach them. A great percentage of teens can be found on social media sites therefore advertising on these sites can reach most of them. With access to this information teenagers pass it along to not only friends but to their parents and other individuals who may be interested. Social media not only keeps teenagers informed on various topics of interest but also helps marketers to reach several audiences at once.